AIQUMediaStart a project

Research-led earned media

Original research.Stories worth covering.

We turn data, ideas and real-world questions into original research — finding what the evidence actually says, publishing it transparently and developing the strongest findings into stories worth covering.

Explore what we could researchSee our work

ResearchDataPublishingMedia outreach

Illustrative research material

01What we do

Research builtto become a source.

We design and deliver original research that gives companies something credible and genuinely new to say — evidence journalists can inspect, cite and use.

Studies & Barometers

Large-scale research programmes that track change over time.

Explore studies

What can we work with?

You don't need to arrivewith a research idea.

01

You have data

There may be a story inside it.

Illustrative data visual

02

You have an idea

We find a way to investigate it.

Illustrative data visual

03

You have a business

We can start there.

Illustrative data visual

Tell us what you have

03Selected work

Case 01

What does it actually cost to raise a child in Romania?

An original investigation into the costs families face from early childhood through age 18 — developed by the team behind AIQU Media through ClubulCopiilor.ro.

Read the full case study

Illustrative data visual / Final figures to be supplied

Average annual cost by child ageIllustrative structure

Stacked annual cost of raising a child, by age band05k10k15k20k25k0–23–56–89–1112–1415–17Child age (years)Annual cost (RON)
  • Care & housing
  • Education & activities
  • Everything else
Structure of the study — figures publish with the final research

04Process

From a question to somethingthe press can actually use.

We start with a question, find and test the evidence, analyse what it actually shows and only then decide what is worth publishing.

  1. 01

    Question

    Frame what we actually need to know.

  2. 02

    Evidence

    Gather sources and pressure-test them.

    • Source / 01
    • Source / 02
    • Dataset

  3. 03

    Analysis

    See what the evidence actually shows.

    • Illustrative analysis

  4. 04

    Finding

    Isolate what is newsworthy and defensible.

    • Finding / 01

  5. 05

    Publish

    Put the research on the public record.

    • AIQU Research
    • Editorial briefing

  6. 06

    Pitch

    Take the strongest findings to journalists.

  7. 07

    Measure

    Track coverage and follow-on use.

    • Media coverage
    • Follow-on references

Path of an earned-research project. Some studies publish without outreach.

See how we work

05AIQU / Research

Research should stay usefulafter the campaign ends.

AIQU Research is the public record of our original research — methodology, data, findings and limitations, available for journalists, readers and anyone who wants to inspect the evidence behind a story.

Visit AIQU Research

Illustrative research material

  • People
  • Society
  • Economy
  • Environment
  • The bigger picture

06Team

Two people.Directly involved in every project.

AIQU Media is deliberately small. The people discussing the research with you are the people designing, analysing, checking and taking the project to market.

About us
Cristina Sârb
Cristina Sârb
Corina Oneț
Corina Oneț
  • Small team
  • Bigger focus
  • Direct involvement
  • A higher standard

07Start a project

There may already be a researchstory in your business.

You don't need a research brief. Tell us about the business, the data you have or the question you are trying to answer. We'll tell you whether we see a viable research direction.

Start a project