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What we do

Research built to become a source.

We develop original research that gives companies something credible, useful and genuinely new to say.

Sometimes the starting point is a dataset. Sometimes it is a question. Sometimes it is simply a business looking for an original way into a wider subject.

  • Evidence
  • Ideas
  • Conversations that last

01 / 04A more informed tomorrow

Data Story

Find the story in the evidence.

Turn existing data into original research. We investigate your data to identify patterns, differences and findings worth examining — then build the strongest evidence into a clear, publishable research story.

Discuss a Data Story

Best suited to

Companies looking for an original, evidence-based story with earned-media potential.

Can include

  • Research design and data sourcing
  • Analysis and visualisation
  • Research report and editorial assets
  • Guidance on angles and audiences
  • Media outreach where relevant

Illustrative data visual

Signal in the seriesRelative magnitude

Different data. A clearer story.

Data Opportunity

Find out what is worth researching before you commission the research.

We explore your business, available data and wider context to identify questions you are unusually well placed to answer — and assess which of them could support credible original research.

Explore an opportunity

Best suited to

Teams that want original research but do not yet know what the research should be about.

Illustrative data visual

Research opportunity mapFeasibility × distinctiveness

Candidate research questions plotted by feasibility and distinctivenessFeasibilityDistinctiveness
  • Strongest candidate
  • Screened question
Mapping questions. Finding what's next.

Studies & Barometers

Build evidence worth returning to.

We design deeper or recurring studies that track a subject over time — markets, behaviours, attitudes, costs, practices or other questions that change — allowing your organisation to build an evidence base rather than a one-off campaign asset.

Discuss a study

Best suited to

Organisations that want to own a question, category or recurring subject.

Illustrative data visual

Barometer over successive wavesIndex, illustrative

Tracked measure across six research waves020406080W1W2W3W4W5W6
  • Tracked measure
  • Comparison group
  • Category average
Track change. Keep returning to the evidence.

For PR agencies

Need the research layer behind a client campaign?

We work with PR and communications agencies as a specialist research partner — from question design and data analysis to published methodology and media-ready findings.

Work with us

Research that adds weight to bigger ideas.